Dynamicnifty International

Ad Hoc Research Services

Market Analysis

☛ Market size/potential – total & sectors/segments

New Product Development

☛ IdeationGAP analysis, concept/name development testing

☛ Product/service viability & acceptability test
☛ Packaging & symbol/logo evaluation, etc

Advertising Research

☛ Ad concept development
☛ Ad testing, pre & post launch checks, ad awareness tracking
Red flag check for initial rushes or finished products

Test Marketing/Market Yield Estimation

☛ Simulated or non-simulated, quick reading of test markets

Product Research

☛ Consumer usage, demographics & attitude
☛ Customer satisfaction surveys

Image Study

☛ How company is perceived by its different stakeholders e.g., customers, employees, opinion leaders, shareholders, general public, etc.

Media Research

☛ Audience measurement, their demographics & attitude and media consumption.
☛ Programs popularity rating & monitoring

Social Research

☛ Political surveys, opinion polls, economic, health, environmental, etc.

Continuous Research Services

Sponsor Tracker

☛ A survey of sponsored programmes and events.

Omnibus

☛ A quarterly survey for tracking brand performance, etc

Lifestyle Profiling

☛ Understanding consumers’ lifestyle for brand positioning and communication.

Distribution Tracker

☛ Measures the availability of client’s brands against competition.

Advertising Research

☛ A continuous study to measure the reach, effectiveness & impact of promotional and advertising activities

Brand Health Meter

☛ Monitors developments in an organization’s image or brand using Key Performance Indicators (KPI)

Observation Research

☛ Mystery shopping is useful for accurate collection of behavioral data in real-life settings.
☛ Ethnography: observation of ‘a day in the life ‘ or ’real category usage